When sorting through a number of family photographs early in her career, Alexis McKeown noticed that a very important person was missing from many of the pictures. Her mother had taken a good number of the photos so that explained why she wasn’t in all of them, but she had also tossed away many of the photographs that she thought didn’t capture her in a flattering light. This lit a fire under Alexis to challenge the conventional beauty standards that had caused her mother to remove herself from this mountain of memories because of a misguided belief she was no longer photo-worthy.
From that moment, Alexis knew what her focus would be in her photography career and she made a vow to prove to her clients that they are uniquely beautiful and deserve to exist in photos. The impact Alexis McKeown is making on her clients and future generations is noteworthy and her stunning works have been featured throughout the Bow Valley and across Canada.